Annual meeting of distributors

Distributors and importers of the commercial network of SORT held their annual meeting at the brand’s new facilities in Alicante.

As it is traditional in SORT, the commercial network holds its annual meeting to meet in person the new products, marketing and sales release , the new distributors added  to the network and share the experiences of each of the distribution companies of the National and international SORT network . The meeting was held at the company’s new commercial facilities in Alicante (Spain), after announcing the novelties and technical improvements of the distribution and marketing sections, give a review of the range of products introduced during the third quarter of 2016, oils for automatic and manual gearboxes, suspensions, 2-stroke motorcycle range, etc., the latest products arrived in the renewed and dynamic SORT catalog: oil for ATF CVT and ATF DCT / DSG gearboxes , As well as the 4-stroke BOXER XR motorcycle oil, specially designed for the boxing engines of the best seller GS1200 of the Bavarian BMW brand.

 

The brand’s marketing team introduced new ranges of promotional material (clothing, folding tents for competition equipment, shelves for exhibition in workshops, etc.) and the new catalog of products available to the commercial network. One of the elements that caused a sensation in the meeting will be the subject of a sales promotion in spring 2017, an adaptation of a gaming chair with the SORT brand, which will become an object of desire among our customers.

The SORT commercial network has made a strong commitment to the promotion in the world of competition as a perfect showcase for high quality products that provide professionals and end users with results of protection and performance directly inherited from the development that takes place in competitions . Automobiles, motorcycles, heavy-duty vehicles and nautical engines benefit from a fuel saving and mechanical wear that make the decision to use our lubricants an essential aspect in the maintenance and use of these mechanics.